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Thursday, 13 October 2011

research and planning: music magazine target audience

Categorise you audience by......

Age:     I want to aim my audience for my magazine for people aged between 16 – 21. This is because they have quite a lot of free time in college and in university and if they are interested in the type of magazine then they would buy it because it helps them pass the free time away.
Gender:       I want my magazine to be aimed at male gender because they are more into music and artist and also because there will be male artists on the front cover of it as well. But it could also be aimed at females as well because they are mixed gender of female models on the front of the page.
Occupation:  My target audience will be on a low income wage, or in full time education, so they wouldn't have that much money left over to spend on a magazine. Or they might not even have a job at all. I want to put something in my magazine that will interest them in the future, and something that they will enjoy to read.
Class:          My class is going to be aimed at social economic grouping E. which is aimed for students and low paid income people. So I will have to make my magazine quiet cheap and affordable so that they will buy it but not too expensive.
Wealth:      As I said in my occupation, my target audience won’t have a lot of money, but if the magazine is affordable then if they are interested in the type of music they might buy it because they are interested in it. My magazine will be about £2:20 which are reasonably cheap for a magazine.
Interests:   My target audience should be interested in indie/ rock bands and take an interest in upcoming events and the lives of the bands.
Outlook for the future:  My target audience want to get a job or go onto further education. So I would use certain slogans that might appeal to them. And put in band members wanted, for different bands, looking at the background of the band members to see what inspired them and how they came to be who they are now.
How are you going to reach them? I am going to reach them by media, on the web making the magazine cheap to buy than other magazines. Dark but stood out colours, bold fonts.

Type of person who would buy my magazine....
  
  

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